Differences Between Vietnam and British Food Essay

When we talk about the differences between Vietnamese and English culture, we can think of many things, namely literature, style of music, arts, †¦ One of these highlight culture is culinary. And I will tell you some differences of the two cuisines. Initially, both English and Vietnamese have 3 meals per day, but British food has traditionally been based on beef, lamb, pork, chicken and fish and generally served with potatoes and one other vegetable while people in Vietnam have rice, pork and vegetable as the main ingredients. Secondly, the most common foods eaten in Britain include the sandwich, fish and chips, trifle and roasts dinners, opposite to pho, banh mi, xoi in Vietnam. For example, a typical English breakfast is more likely to be a bowl of cereals, a slice of toast, orange juice and a cup of coffee but in Vietnam, people usually eat pho, banh mi, xoi or instant noodles. Another differences is eating manner. English people eat with a knife, fork or spoon (with the fork in the left hand and the knife in the right one) while Vietnamese usually use chopstick and spoon. In the meal, the British usually use napkins and drink during meal meanwhile Vietnamese do not use napkins but wash their hands and their faces before and after every meal. They don’t drink during eating, they drink afterward. In addition , in Viet Nam, rice is the main starch and meat is cut into small pieces before cooking because they never use knife during meal but in Britain potato or bread is the main starch and meat is cooked in big pieces, they cut it during eating Finally, before having meal, people in England normally pray for the God because of providing them with food, however, in Vietnam, everybody (especially young people) have to invite other members having meal. There are so many differences in British and Vietnamese cuisine. The differences indicated above can show that the British culture is significantly different from the Vietnamese one. But in the trend of integration Viet Nam and Britain have more acculturation, especially cuisine. For example, there are so many places in Viet Nam selling British food such as sandwich, fish and chips and vice versa.

Fahrenheit 451 and There Will Come Soft Rains Essay

A majority amount of stories may have a similar trait to another piece of writing. A large amount of stories have been compared in ways such as theme, settings, characters, irony, and close evidence of foreshadowing. Fahrenheit 451 by Ray Bradbury and â€Å"There Will Come Soft Rains,† by Ray Bradbury are an example of similar stories by sharing some of the same qualities. These two readings can be said to be identical in some ways by containing a common idea of negative effects of war and the value of the natural world but can be contrasted by being consisted of two different kinds of main characters. Fahrenheit 451 shows these aspects throughout the novel. In Fahrenheit 451 Mrs. Phelps says, Anyway, Pete and I always said, no tears nothing like that. It’s our third and we’re independent. Be independent, we always said. He said, if I get killed off, you just go right and don’t cry, but get married again, and don’t think of me. (Bradbury 95) This shows negative effects of war by saying that Mrs. Phelps shouldn’t cry if her husband is killed and needs to get married again and be independent like her and her husband always said. This can be compared to all the wives who lose their husbands in war and become widows. In Fahrenheit it shows the value of the natural world. This is shown when Faber says, â€Å"NO, no, it’s not books at all you’re looking for! Take it where you can find it, in old phonograph records, old motion pictures, and in old friends; look for it in nature and look for it in yourself† ( Bradbury 128). This shows that Faber values that natural and thinks everyone should look at it the way he does. Nature should be valued and many people take advantage of it in Faber’s opinion and even do it in today’s world. Fahrenheit’s main character is Montag and is demonstrated With his symbolic helmet numbered 451 on his solid head, and his eyes all orange flame with- the thought of what came next, he flickered the igniter and the house jumped up in gorging fire that burned the evening sky red and yellow and black. (Bradbury 3) Montag is the main character who is the firefighter who ignites homes if they contain any books. This seems very odd because in today’s society Fireman are supposed to stop fires and save lives not start them. These three points of comparison and contrast are also shown in Bradbury’s other story, â€Å"There Will Come Soft Rains.† The short story, â€Å"There Will Come Soft Rains† is similar to Fahrenheit 451 but readers can also see different aspects in both readings. â€Å"This house was the one home left standing. At night the ruined city gave off a radioactive glow which could be seen for miles† (Bradbury 615). Radioactive means that there was some type of nuclear weapon that destroyed the city. So the one home that was left became independent after everything was destroyed. Nature will live on even if man is gone and nothing is living on earth (Bradbury 615-617). This is shown by nature taking over this city after all men depart. All of the plants and trees are still living by themselves with no help from and will continue to grow on their own. â€Å"The house tried to save itself. Doors sprang tightly shut, but the windows were broken by the heat and the wind blew and sucked upon the fire† (Bradbury 618). The house was the main character because it was the only thing left in the city and was very significant. The house tried to save itself by fighting the fire and trying to stop it from burning it down just like our firefighters do today. Negative effects of war, value of the natural world, and main characters are all compared and contrasted in Fahrenheit 451 and â€Å"There Will Come Soft Rains.† Montag and the house were both the main characters from the different stories and could be said to be very different in many ways. Mrs. Phelps and her husband in Fahrenheit and the house in soft rains were both independent t and showed the trait of negative effects of war. The value of the natural world was shown in both stories by being mentioned many times and that people should real appreciate what it does for us and not take advantage of it. In the society of today, Americans dying and wives losing their husbands to violence in war is very visible and is a negative effect just as it is in both pieces of reading. In different eyes of readers these stories can be said to be similar and different in multiple ways.

INTERNATIONAL ACCOUNTING - Group Project Essay Example | Topics and Well Written Essays - 750 words

INTERNATIONAL ACCOUNTING - Group Project - Essay Example Australia is an independent nation within the Commonwealth, and the powers of the Commonwealth are clearly stated in the constitution. At the same time, residual powers rest with the state. (Background Note: Australia, Nov 24, 2010). It is interesting to note that the literacy rate of Australia is over 99%, and this higher rate is achieved by the effectiveness of Australian education system. The Australian population was 22.3 million in 2010 and surveys indicate that the country maintains a population growth rate of 2.1% (ibid). Although the major part of Australian culture is derived from European roots, the country possesses its own cultural features also. In addition, as reported in Australian Immigration News (n.d.), immigration has played a crucial role in the development of Australian culture. The Australian political spectrum is dominated by three political parties, among which the Liberal Party (LP) and the National are more conservative (Shipping Australia). While the former represents urban business interests, the latter mainly deals with rural interests. Australian accounting system Australian Accounting Standards Board (AASB) is responsible for developing and maintaining financial accounting standards in Australia. In Australia, traditional manual accounting system is largely replaced by accounting software or Accounting Information System (AIS). AASB timely makes amendments to the existing acts and rules so and forces certain industries to compulsorily comply with these proposed accounting standards. â€Å"The AASB’s policies and processes support the implementation of the AASB’s strategies relating to its international role and domestic topics and priorities† (AASB). Since the AASB has formulated separate accounting standards for, non-profit organizations and public and private sector organization, it assists the firms to prepare final financial statements effectively. It also gives considerable significance to domestic requir ements also and thereby contributes to the overall development of the country. Business environment Australia features a work force of 10.8 million, out of which manufacturing industry represents 9.1% and retail trade indicates 10.7% (Background Note: Australia, Nov 24, 2010). This data indicates that Australia could successfully distribute its workforce among manufacturing as well as retail sectors. As per the World Factbook statistics, the Inflation rate of Australia in March 2010 was 2.9% per year and this low inflationary level indicates that the nation could employ its different monetary tools successfully. In 2010, Australia earned $210.7 billion from trade exports, and the main export items include coal, iron ore, wool, alumina, meat, and wheat. At the same time, the country spent $200.4 billion on imports in 2007, and machineries, transport equipments, crude oil, and other petroleum products are the main elements of import trade (CIA, World Factbook). Dimensions The AASB tak es all efforts to merge Australian accounting practices with global financial reporting standards. Many business entities are forced to follow Australian Accounting Standards while preparing their books of accounts. This provision is mandated by Australian Corporations Act 2001. Factors

The Fashion Industry and the New Consumer Coursework

The Fashion Industry and the New Consumer - Coursework Example The paper "The Fashion Industry and the New Consumer" analyzes the fashion industry in relation to new customers. For the greater portion of the 20th century, organizing communications had been tackled principally through marketing divisions and public relations, this being an inherently limited approach, consequently current forms of communications administration have incorporated these divisions into the wider company communications function. Moreover, the changes from inflexible to flexible market enabled the company to widen its market by diversifying its products. The move aimed at increasing competitiveness in the dynamic market and this saw Tesco investing in clothe line stores. The Tesco clothes vending company is amongst the largest clothing retailer, by capacity, in the UK and in 2008 it ranked third. 2008. Tesco clothes are dedicated to bringing a broad collection of clothes to men, kids and women. Its website developed swiftly and the sales had risen by almost 47% in the year 2009 as compared to sales at such a time in 2008. Consequently, Tescos rivals, e.g. Asos.com retailer, have felt the impact of from Tesco clothes retailer’s entry in the clothes market. The company parenting appears to work well as Tesco plc, provides a clear vision to the clothing retailer and promotes the business activity to maximize the total corporate turnover. It also assist this business unit to widen its strategic potential and helps all the other business units to ease cooperation and relations between themselves.

Philosophy of Education Essay Example | Topics and Well Written Essays - 3000 words

Philosophy of Education - Essay Example First, education in light of pedagogy should create non-class reproduction systems. The formal education in our schools is too concentrated on the mechanical out put the students. This is the area of controlling scholars through consent. The school of educational philosophy terms this as bourgeois hegemony. This principal dominates any social setting through its premeditated standards like schools, trade unions, churches and the family. As a learner, going through such a system will not lead to any transformation. These social standards tend to narrow scholars into a system of values, behaviors, believes, attitudes and morality (Monchinski, 2010:92). As a result learners reproduce the same social order and the class welfare that rule it. These are organized principles and established world standards that agents of ideology diffuse in every area of life. In a school setting, real transformation should be the emphasized. The instructor should aim at renovating the initial mindset of hi s learners. He should pass them through a process of learning and relearning to prepare them thoroughly for participation in a democratic society. The major goal of a teacher education is to prepare and mentor individuals into informed citizens in a democratic society. The classroom environment should not embark on re-establishing the existing social norms but its focus should be to prepare the learners for the role of transforming their societies. The education standards should lean towards a social change, which advocates for dynamic citizenship for both the learners and the educator. There should be a rapport between the teaching standards and the philosophical goal of critical... This paper approves that educational philosophy also aims at creating a revolutionalised society. Addressing social questions and the need for creating a better society through education is the Reconstructionism theory in educational viewpoint. This essay makes a conclusion that the curriculum aims at achieving a social change through the learners who graduate and initiate the required social reforms. Just like the path taken by critical pedagogy, the reconstructionism theory believes the school process of acquiring education leads to self awareness among the people. This in turn changes people’s perception and thus they work towards creating a new social order that can suit them. Feasible aspects in our society today like poverty, crime, and classism are some of the social imbalances that led to launching of this philosophical theory. Today, education is still the vehicle through which human nature applies to alter the social status we live in. In this line of thought, the learner must acquire knowledge to invent and re-invent their world. Educational course should not be a process of banking knowledge to learner’s mind but it should be a tool for dialogue and social consciousness. Reconstructionists believe that the curriculum ought to concentrate on student experience. It also helps to address the social problems the world faces today. This philosophy of education theory is the mechanism through which hunger, inequality, international terrorism, and other social vices can be addressed.

Barriers to EBP Essay Example | Topics and Well Written Essays - 500 words

Barriers to EBP - Essay Example In other words, lack of funds to support ventures concerning research has caused hindrances to most nurses hence limiting them to settle for the ordinary methods. Additionally, the inability to achieve certification confirming their endeavors in evidence-based research plays a fundamental role in limiting such an initiative. Another barrier to EBP research strategy involves no cost saving measures to prevent injury such as blood transfer devices, lifting equipment or turning of modules (Godshall 179). This suggests that no alternatives have been set aside on how to mitigate on the avoidance of waste. Similarly, because there are no costs saving measures, these injuries occur frequently leading to continued losses on the sector of healthcare organization. Alternatively, another barrier to EBP research strategy entails the lack of access to CINAHL/EBSCO databases for research in the hospital. This has caused laxity among health workers in conducting fulfilling research thus promoting the practice of evidence-based research. On the other hand, no access to databases of the hospital has prompted some nurses to conduct their researches in the places that are not validated in the healthcare sector (Godshall 170). Therefore, based on my readings, various possible strategies may be used to overcome the barriers aforementioned. For example, adequate incentives should be provided to joint national organization to facilitate the acquisition of certification. Health care bodies or NGOs or the government in accordance with the supporting Acts and legislations should provide these incentives (Godshall 183). This will encourage evidence-based research among the health practitioners including the urge to streamline the sector to higher standards. Alternatively, concerning inadequate cost saving measures to prevent injuries, the healthcare sector can support a few implementations. For example, other methods should be used during blood transfer that is less risky to

Knowledge management Essay Example | Topics and Well Written Essays - 1750 words

Knowledge management - Essay Example cess of KM formation involves creation, capture, storage and distribution of knowledge or information, needed for the organization during appropriate times. KMS will aid the leaders in the overall functioning of the organization and will provide them a good back up to all their strategies. Actually, these ‘systems’ by backing up the leaders will optimize their performance and it will directly show in the optimum performance of the employees. So, this paper will analyze this theme of Knowledge Management using the article titled Knowledge Management featured in the magazine, The Economist, and how that it is vital for the employee and organizational success. The article starts off with the words by renowned management guru, Peter Drucker, who in 1980’s itself hypothesized that that Knowledge Management will be a key process in future for the optimum functioning of the organizations. â€Å"The typical business [of the future] will be knowledge-based, an organisation composed largely of specialists who direct and discipline their own performance through feedback from colleagues, customers and headquarters. For this reason it will be what I call an information-based organisation.† (The Economist).So, Knowledge Management will raise the efficiency level of the leaders, aid them in actualizing an optimal organizational environment and thereby will enrich the knowledge and skill of the employees. Focusing on the importance of employees in the process of Knowledge Management, the article opines that the ‘content’ that is developed and stored in the heads and hearts of the employees need to be optimally used for optim izing organizational functioning. The article further states that the effective knowledge of the workers will become valuable assets or properties for the organization. So they need to be further developed and various forms of that knowledge also need to be preserved through technological means. â€Å"They had become properties whose most valuable asset

CONSULTANCY PROJECT REPORT Essay Example | Topics and Well Written Essays - 3750 words

CONSULTANCY PROJECT REPORT - Essay Example As a result of that most of the companies are continually focusing on the single projects to the detriment of the project portfolio as a whole (PMI, 2013). It is indispensable for the companies to identify the loopholes in their system so as to ensure their goals and objectives get successfully fulfilled. Assessing the current practices of organizations and comparing it with the industry recognized best practices will strongly assist them in discovering the gaps. In the similar manner, the loopholes of a company in its project management area can be identified by comparing it with the industry recognized best practise project management. The role of a consultant in such scenarios becomes highly visible. In this context, a consultant or a subject matter expert plays a crucial role in identifying those gaps and focuses on the opportunities that drives improvements and augments the business performance of the client organization (Kennedy, 2007). Hence, from the discussion it is evident that the role of a consultant is to identify the problems and make suitable recommendations to get rid of those problems (Biech, 2008). Although, from a broader aspect the process may look simple and uncomplicated but in reality the consultancy process involves several complicated tasks. The theory of consultancy foster organizations to explore alternatives those are unknown to the company itself and ultimately help them to choose the most viable and promising option from the lot. In addition, consultants also play a critical role in the implementation process of the alternative course of action. This report gives insights into how a consultancy project should be undertaken and how it would add value to the client organization. In doing so, suitable examples pertaining to the subject of concern well be provided. Discussion How to Undertake a Consultancy Project It is essential for the organizations to know the fact that a consultant would not make decisions for the companies, purcha se specific products and provide standard services. Consultant’s just acts as a support for organizations to solve a problem rose due to specific reasons or recommends companies on how to improve their performance levels. In other words, a management or a strategic consultant is responsible for assisting organizations to enhance their performance levels, through the evaluation and analysis of the active organizational issues, and simultaneously develop plans for improvement. An organization may draw up the services of consultant on a number of grounds, encompassing gaining external piece of advice and admittance to the consultants' specific know-how. A company faces different type of challenges which may take place due to the internal or external business environment. For example, an internal issue for a company can be defaulting HRM systems, failed car park pricing strategy, and failed staff retention strategies, unfeasible new cafe bar, failed strategy of launching of fully serviced apartment building and failed perception assessment of the staff members. In the similar way there can be external problems as well for the company. Some of the issues in this context can be integrating quality, environment and health management systems, marketing plan for a new hotel, and competitor and market analysis for a firm of accountants, health issues awareness campaign, finding sponsors for an event, plans for setting up a charity and developing an environmental management strategy

Write a discussion paper on green marketing is a fad Assignment

Write a discussion paper on green marketing is a fad - Assignment Example Some of the techniques and tools used by marketers were based upon the notion of fear and guilt. Apart from this the actual reasons as to why the consumers started to prefer such product is another important question to be answered. Despite its overall appeal, the green marketing is still considered as one of the hottest and debatable issues with advocates from both sides providing their own arguments in favor of each alternative. Over the period of time, it has been observed that green marketing as the primary sales pitch is on the decline and consumers are not actually giving more preferences to the products marketed by using green marketing tools and techniques. (J. Ottman 2011) This decline therefore does point out to the question of whether green marketing is a fad and will vanish over the period of time? This paper will therefore argue as to whether green marketing is a fad and will survive for long or not? Green marketing is relatively different from the traditional marketing because it is only limited to the marketing of products and services which are environment friendly and are targeted at a particular market. Green marketing as such therefore must two important criteria of improved environment as well as the customer satisfaction. (Ottman, Stafford and Hartman 2006) It is important to understand that no product or service has a zero impact on the environment however, it is generally accepted that those products and services which actually protect the environment by reducing or conserving the use of energy and other resources. It is therefore generally believed that the environment friendly products must improve the productivity of the natural resources and improve their competitiveness and life. It is therefore critical to accept that the green marketing pose a credible threat to the conventional marketing because it directly challenges the way products and their marketing were viewed in the past.

Chinese philosophy Essay Example for Free

Chinese philosophy Essay The 6th century B. C. E. was an amazing time of philosophical growth for ancient China. It was during that time that the two most influential spiritual leaders native to China, Confucius and Lao-tzu, are thought to have lived and taught. The philosophies that they practiced, Taoism and Confucianism, existed simultaneously in dynastic China, attracting countless numbers of followers over the past 2,500 years. The fascination of both the Eastern and Western worlds with these two legendary figures and the philosophies that they created remains strong. The Old Master  Lao-tzu, translated as either Old Master or Old Boy, is believed to be the author of Taoism. Very little is known of his life; he may not even have existed. According to myth, at his birth around 604 B. C. E. , Lao-tzu came from the womb as an old man, white-haired and full of wisdom. He eventually took a position as head librarian of the Imperial Archives. Saddened by societys lack of goodness, Lao-tzu decided to leave his home in Luoyang to live out the rest of his life in quiet and solitude somewhere beyond the Great Wall of China, possibly near Tibet. As he passed through the city gates for the final time, the gatekeeper asked Lao-tzu to write down his parting thoughts. The Old Master agreed, and three days later returned with a small book. Lao-tzu then left civilization, never to return. His writings were titled the Tao Te Ching, and became the most important text of Taoism. The Vinegar Tasters Lao-tzu smiles while the Buddha and Confucius wince after they taste-test vinegar. The philosophies of ancient China are summarized in the faces of its three most colorful characters. According to Taoism, the entire universe and everything in it flows with a mysterious, unknowable force called the Tao. Translated literally as The Way, the Tao has many different meanings. It is the name that describes ultimate reality. The Tao also explains the powers that drive the universe and the wonder of human nature. Taoists believe that everything is one despite all appearances. Opinions of good and evil or true and false only happen when people forget that they are all one in the Tao. Therefore, it is the aim of Taoists not to forget, and if forgotten to remember that oneness. However, Lao-tzu reminds believers that the Tao is difficult to grasp: the Tao that can be spoken is not the true Tao. Over time a Taoist religion evolved, becoming somewhat different from the philosophy of Taoism just described. While religious Taoism held some of the same beliefs, it also called for worship of many gods and ancestors, a practice that began during the Shang dynasty. Other religious practices included the cultivation of bodily energy called chi, the creation of a system of morals, and use of alchemy in attempts to attain immortality. The folk religion of Taoism became popular after its adoption by China as the state religion in 440 C. E. , and continues to be practiced even to the present-day. Confucius and the Analects The other driving philosophy of dynastic China was created by a politician, musician, and philosopher named Confucius. Born in 551 B. C. E. , Confucius wandered throughout China, first as a government employee, and later as a political advisor to the rulers of the Chou dynasty. In later life, Confucius left politics to teach a small group of students. After his death in 479 B. C. E. , the ethics and moral teachings of Confucius were written down by his students to become the Lun-yu, or Analects. Many of his clever sayings are still followed today. It is as hard to be poor without complaining as to be rich without becoming arrogant. Lao-tzu, the founder of Taoism Lao-tzu, known as the Old Master, wrote his parting thoughts on the Tao or The Way before he left civilization. The Tao Te Ching, as this writing came to be known, has influenced millions during the last 2,500 years. Learning to be human was the goal of Confucianism. According to Confucius, each person should act with virtue in all social matters; family, community, state, and kingdom, to ensure order and unity. Mans virtue in all its forms is called jen. Jen is all encompassing and unable to be defined, in some respects similar to the Tao. Confucian ceremonies contained many rituals based in the Five Classics, especially the I Ching, or Book of Changes. Procedures for birth, marriage, and death were rigid and specific. For example, according to Confucian funeral tradition, a willow branch is always carried behind the body of the deceased symbolizing the soul of that person. However, by far the most influential aspect of Confucianism remains the Analects: Not to teach a man who can be taught, is to waste a man; to teach a man who cannot be taught, is a waste of words. The wise will lose neither men nor words. It was sayings such as this one that made Confucianism the social philosophy of China from the Han dynasty in 202 B. C. E.until the end of dynastic rule in 1911. Rival Philosophies Taoism and Confucianism have lived together in China for well over 2,000 years. Confucianism deals with social matters, while Taoism concerns itself with the search for meaning. They share common beliefs about man, society, and the universe, although these notions were around long before either philosophy. Both began as philosophies, each later taking on religious overtones. Legend states that Confucius and Lao-tzu did in fact meet to discuss the Imperial Archives. Lao-tzu was unimpressed by the beautiful robes worn by Confucius, and did not agree with looking back on the past. Put away your polite airs and your vain display of fine robes. The wise man does not display his treasures to those he does not know. And he cannot learn justice from the Ancients. Regardless of the disagreements between Lao-tzu and Confucius, both Taoism and Confucianism have served as guides. They have led China through the peaks and valleys of its vast history, the longest continuing story on the planet.

The Effects of recession on PepsiCo

The Effects of recession on PepsiCo In the recession time period you can consider to all companies in recline stage even some companies are gaining profit and their profits are also infected by the overall recession. Here I am going to do start my work on PepsiCo, its sale is infected by the competitors. Specially Coca Cola broken its sale and demand in the market. Cola Colas best strategy that they introduced some new products in the market with modern marketing techniques and its the reason that Pepsis demand fell down and people intend to buy Coca Colas products most frequently. Pepsis maximum products are not frequently available at all regions. Why marketing plan is necessary? It is necessary because, boost your business and cover different issues with respect to service , branding, and product line. Market plan use for both businesses who are already exists in the market and a new business that is going to start. Marketing planning can be contains one year tenure or sometime it takes 5 years time period. Variety of actions are included in the marketing plan so every action takes much time to cover all the issues, for example situation analysis, SWOT analysis, marketing objectives and issues, marketing strategy, action items, financial budgets and forecasts, controls etc. Marketing strategy is the base of a well written plan. In this Essay I am going to discuss on PepsiCos marketing plan specially what methods and actions can boost up PepsiCo products while its competitor Coca Cola selling products frequently in the market and its marketing technique is more powerful rather than PepsiCo. In short the main purpose of marketing plan is boost your companies sale, create a centre of attention to new customers and maintain old customers using the latest marketing trends. There are several declining products in the market. Marketing is a big factor in the promotion of any product. I have seen an example in Pakistan there one company was advertised on television before to launch their product in the market. Infact that was advertisement of milk, a blank white paper box was in the advertisement and it was showing that something is coming. After few days they played their final advertisement with the proper product name and finally they launched their product in the market. There are already running milk products like Nestle, Haleeb but this new product was Olpers tetra pack milk. In short its very difficult to launch a new product in the market if you have not advertise through any media. The first benefit of advertised product is that people demand product by itself and stockers and suppliers providing products on public demand rather than a non advertised product difficult to sale and shopkeepers and customers are not easily agree to buy that product, a lot of effort is require to sale new product in the market without advertisement. History of PepsiCo In 1883 Pepsi was introduced by Caleb Braham. Pepsis first name when it was launched Brads Drink in New Bern, North Carolina. Caleb Braham who made Pepsi at his pharmacy where the drink was sold. Later Brads Drink changed into Pepsi Cola. The digestive enzyme pepsin and kola nuts used in the recipe. Celeb Braham sought to create a fountain drink that was delicious and would aid in digestion and boost energy. Pepsi was launched after Coca Cola or coke. It was cheaper than Coca Cola when it was launched initially, at that it was popular as poor mans cola. After that Pepsi was taken a good marketing strategy that in the advertisement Pepsi employed to celebrities. First celebrity was Barney Oldfield, the pioneer for automobile racing. Sodas are most frequently used items. Mostly sodas are delicious, they stand between liquor and juice. Those who are too young to drink beer but think fruit juice is too juvenile can order sodas. Those too old and are putting their health at risk by drinking hard drinks can enjoy soft drinks and no one would think any less of them. Sodas have a mass appeal therefore people most demand it, especially in the summer season when you feel thrust often people demand cold soda for kill thrust. In 1903, Bradham moved the bottling of Pepsi-Cola from his drugstore to a rented warehouse. That year, Bradham sold 7,968 gallons of  syrup. The next year, Pepsi was sold in six-ounce bottles, and sales increased to 19,848 gallons. In 1909, automobile race pioneer  Barney Oldfield  was the first celebrity to endorse Pepsi-Cola, describing it as A bully drinkrefreshing, invigorating, a fine bracer before a race. The advertising theme Delicious and Healthful was then used over the next two decades. In 1926, Pepsi received its first logo redesign since the original design of 1905. In 1929, the logo was changed again. In 1931, at the depth of the  Great Depression, the Pepsi-Cola Company entered bankruptcy in large part due to financial losses incurred by speculating on wildly fluctuating sugar prices as a result of  World War I. Assets were sold and Roy C. Megargel bought the Pepsi trademark. Eight years later, the company went bankrupt again. Pepsis assets were then purchased by  Charles Guth, the President of Loft Inc. Loft was a candy manufacturer with retail stores that contained soda fountains. He sought to replace  Coca-Cola  at his stores fountains after Coke refused to give him a discount on syrup. Guth then had Lofts chemists reformulate the Pepsi-Cola syrup formula. On three separate occasions between 1922 and 1933, the Coca-Cola Company was offered the opportunity to purchase the Pepsi-Cola company and it declined on each occasion. In 1965, Pepsi employed another marketing strategy which was company expansion. They merged with Frito-Lay, the most popular snack brand in the world. PepsiCo was formed. Pepsi took care of the beverages while Frito-lay manned the snacks. In 1966, PepsiCo settled into the Eastern European and Japanese markets. They also introduced new products; Diet Pepsi and Mountain Dew. Here below I am showing the most popular brands that are available at different location of the world. Pepsis Most popular products and brands: (Something for everyone) Question 1: Produce a Marketing Plan Write a marketing plan for the declining product you have analyzed using an appropriate framework. Situation Analysis Company Analysis Company gaining profit day by day. It is the second most demanded soda drink company in the whole world. Pepsi launched some new products in the market and increased its sale and annual profit. Problem is there, people are not fully aware about new products and new products are not present in all locations therefore there is need to provide new products on all locations. Especially in Asian countries like Pakistan and India all products of PepsiCo are not available. Company Goal: Ensure high levels of associate engagement and satisfaction compared with other Fortune 500 companies. Foster diversity and inclusion by developing a workforce that reflects local communities. Encourage our associates to lead healthier lives by offering workplace wellness programs globally. Ensure a safe workplace by continuing to reduce lost time injury rates, while striving to improve other occupational health and safety metrics through best practices. Support ethical and legal compliance through annual training in our code of conduct, which outlines PepsiCos unwavering commitment to its human rights policy, including treating every associate with dignity and respect. Pepsi Culture: We have a fundamental belief that people hold the key to PepsiCos success. We are known as an academy company, a place where people grow and business leaders develop. Strengths: Pepsi has a broader product line and outstanding reputation. Merger of Quaker Oats produced synergy across the board. Record revenues and increasing market share. Lack of capital constraints (availability of large free cash flow). Great brands, strong distribution, innovative capabilities. Number one maker of snacks, such as corn chips and potato chips. PepsiCo sells three products through the same distribution channel.   For example, combining the production capabilities of Pepsi, Gatorade and Tropicana is a big opportunity to reduce costs, improve efficiency and smooth out the impact of seasonal fluctuations in demand for particular product. Weaknesses: Pepsi hard to inspire vision and direction for large global company. Not all PepsiCo products bear the company name. PepsiCo is far away from leader Coca-cola in the international market demand is highly elastic. Customer Analysis: Pepsi covered a huge market, proximately more than 80 million people are involved in buying their products. Pepsi spending power is proximately $600 million annually. 90 percent parents say kids influence what they buy. Many work and have their own money to spend. They have proven to be brand loyal. Mostly 12 to 21 years people are in target market. How to reach Generation Y ? Creates promotions tailored to youngster needs and interests. Gen Yers like entertainment and music. They like to laugh, but not at anothers expense. To attract the teen market radio and television should be used. They are internet savvy. What does generation Y like? Free stuff and discounts. Contests and Drawings. Club cards. Music. Team sporting events. They are into clothes and the latest styles. Teen friendly retail stores and internet site. Pepsi and Generation Y: Pepsi targets generation Y specifically. Current campaigns use effective techniques. By targeting 12 to 21 years olds, Pepsi is attempting to establish loyal Pepsi drinker for life and the largest group of soft drink consumers. Past Advertising Campaigns: Michael Jackson received the biggest sponsorship from a company in 1983. In 1993 Pepsi had a search for Michael Jackson campaign. Used musical and sex appeal. Jeff Gordon made a commercial with Hallie Eisenberg. Sells many Pepsi collectable merchandise. Drove the Pepsi car in races. Hallie Eisenberg First appeared in a Pepsi commercial in 1998 at stage 5. Introduced the Joy of Cola campaign. Starred in commercials with Faith Hill, Kiss, and Ken Griffey Jr. Her commercials used humour. Spice Girls Promotional single Move Over available only through Pepsi. Used musical and sex appeal. As international stars they affected many countries. Britany Spears February 6, 2001 Britny signed a contract with Pepsi (between $40 and $100 million). The campaign includes: 2 television commercials. Billboards. Magazines. Point of purchase. Pepsi holds a co-sponsorship of her upcoming worldwide tour. Wyclef Jean and Pepsi: A more targeted market within Gen Y: inner city urban trendsetters (12 to 21 years old). The Campaign includes: 2 TV commercials featuring Wyclef. (1st commercial premiered April 16th, 2001). Print ads. Radio promotions. Sports and fashion tie.ins. Sampling. Pepsi is Wyclefs sponsor for his 2001 tour. Pepsi challenge. Type A and Type B Celebrities: Type A celebrity = one that is well known and well liked by their target market. Example ( Britney Spears and Michael Jackson) Type B Celebrity = one that is known by their target market. Example: Bob Dole and Hallie Eisenburg Music: Music is part of brand equity. Ongoing theme and easily associated with current generation of 12 to 21 year olds. Humor: Use of humorous celebrities. Put music celebrities into situation not normally seen. Sex appeal: Sex appeal is not only an attention getter with the current generation, but is also becoming more socially acceptable in the advertising directed toward them. Competitor Analysis: Market Position Coca Cola is number one cola product in all over the world. Coca Colas marketing strategy is most powerful and effective. Maximum market coverage has been done by Coca Cola. Its the result that its annual sale and profit is more than PepsiCo. Strengths Coca-Cola has strong brand recognition across the globe. The company has a leading brand value and a strong brand portfolio. Business-Week and Interbrand, a branding consultancy, recognize. Coca-Cola as one of the leading brands in their top 100 global brands ranking in 2006.The Business Week-Interbrand valued Coca-Cola at $67,000 million in 2006. Coca-Cola ranks well ahead of its close competitor Pepsi which has a ranking of 22 having a brand value of $12,690 million Furthermore, Coca-Cola owns a large portfolio of product brands. The company owns four of the top five soft drink brands in the world: Coca-Cola, Diet Coke, Sprite and Fanta. Strong brands allow the company to introduce brand extensions such as Vanilla Coke, Cherry Coke and Coke with Lemon. Over the years, the company has made large investments in brand promotions. Consequently, Coca-cola is one of the best recognized global brands. The companys strong brand value facilitates customer recall and allows Coca-Cola to pene trate new markets and consolidate existing ones. Weakness Negative publicity: The company received negative publicity in India during September 2006.The company was accused by the Center for Science and Environment (CSE) of selling products containing pesticide residues. Coca-Cola products sold in and around the Indian national capital region contained a hazardous pesticide residue. These pesticides included chemicals which could cause cancers, damage the nervous and reproductive systems and reduce bone mineral density. Such negative publicity could adversely impact the companys brand image and the demand for Coca-Cola products. This could also have an adverse impact on the companys growth prospects in the international markets. Sluggish performance in North America Coca-Colas performance in North America was far from robust. North America is Coca-Colascore market generating about 30% of total revenues during fiscal 2006. Therefore, a strong performance in North America is important for the company. North America the sale of unit cases did not record any growth. Unit case retail volume in North America decreased 1% primarily due to weak sparkling beverage trends in the second half of 2006 and decline in the warehouse-delivered water and juice businesses. Moreover, the company also expects performance in North America to be weak during 2007. Sluggish performance in North America could impact the companys future growth prospects and prevent Coca-Cola from recording a more robust top-line growth. Decline in cash from operating activities The companys cash flow from operating activities declined during fiscal 2006. Cash flows from operating activities decreased 7% in 2006 compared to 2005. Net cash provided by operating activities reached $5,957 million in 2006, from $6,423 million in 2005. Coca-Colas cash flows from operating activities in 2006 also decreased compared with 2005 as a result of a contribution of approximately $216 million to a tax-qualified trust to fund retiree medical benefits. The decrease was also the result of certain marketing accruals recorded in 2005. PEST Introduction PEST Analysis is more useful when any company want to expand its business at new place or want to enter in the new countries. Main purpose is that get adjustment and business feasibility on new place. PEST analysis is a tactic that classifies effects of environment as political, economic, social, and technological features. Study of the PEST analysis method and examples related to this technique is beneficial for the development of any organization. Often the factors of legal and environment are included to modify the term to PESTLE analysis. PEST analysis ensures that the organization functioning is in accordance with the dominant influential change forces that may affect the environment of business. With getting example of Pepsi expend its business with introducing some new products in the market. So every product needs to get PEST analysis before to launch in the market. Why? Because of these factors; Political, Economic, social, technology. In the Political they need to watch that is there sustainable government in the country. What rules and regulations government announced for business industries. What policies government announced for the control of business. Government direction regarding marketing ethics and for the point of view of consumer protection. Government economic policies. How much government has influence on religion and culture. what involvement government has in trade agreements. What laws govt announced for employment and any industry. In the Economic there are several economic factors that need to be consider with respect to your business. Because these factors may be the cause of failure of any product of industry. Like Inflation, rate of interest, Per capita income, Gross domestic product, rate of exchange, economic progress trend, Economic progress trend, rate of exchange, production level, Consumer confidence and its affect on aggregate demand. So these factors directly hit on the progress of any product and it has directly relation with any business or any kind of product that is going to launch in the market. With respect to Pepsi, Pepsi has many talented and expert brains for using these kind of tools. Social factors plays a vital role in the running of any business. So there is need to be examined these factors with carefully. Social:  The social factors influence the business at various levels, and need to be carefully examined. These factors are:  · Leading religion.  · Attitude towards foreign goods and services.  · Influence of language on use of products in the markets.  · Time available with the consumers for leisure.  · Role of women and men in the society.  · Opinion of people on green issues.  · Demographics of the population.  · Lifestyle, education, health, fashion trends, earning capacity Technology:  Technology is commonly identified as an essential element of the organization since it is a useful tool for the attainment of market advantage. Technology can be used, and this is affected by government support. Technological advancement can produce new industries, and also provides valuable input to service and manufacturing industries. The following are important features in this regard: Does technology permit the manufacture of products at economical rates, without compromising quality? Do the technologies present original products, like mobile telephone,  internet banking, the purchase of books through internet, etc. Modern communication channels, like  Customer Relationship Management, banners, etc PEST Analysis of Pepsi The PEST analysis method has been successfully applied by  Pepsi, which has obtained economic advantage in its industry. The PEST analysis method and examples specific to Pepsi are seen in the following factors: Political: The manufacture, delivery, and use of numerous Pepsi products are subject to many federal regulations, like the Food, Drug and Cosmetic Act. The business is also governed by government and foreign rules. The international business is subjected to the political stability. Economic: The products of Pepsi are influenced by the raw material yield being used in the soft drinks, juices, etc.  All distribution is affected by the cost of fuel. Operations in international markets involve the study of unpredictable changes in foreign exchange rate. The economic impacts of such movements are serious because these affect the growth. Pepsi is also subjected to availability of energy, supply of money, business cycles, etc. Social: Lifestyle has great influence on the use of Pepsi products, and their advertisements are designed accordingly. Introduction of Pepsi products in the international market requires an in depth study of the local social structure. Technology: Pepsi is influenced by the modern manufacturing techniques applicable to their business divisions of soft drinks, juices, and snack food. Pepsi has to focus on the latest distribution techniques, and other technological advances in their industry References PEST analysis. Guide on How to Write University Essays and Dissertations. http://university-essays.tripod.com/pest_pestel_pestle_lepest_analysis.html (accessed December 24, 2010). PEST Analysis. Marketing Teacher. http://marketingteacher.com/lesson-store/lesson-pest.html (accessed December 24, 2010). PEST Analysis. Net MBA Business Knowledge Center. http://www.netmba.com/strategy/pest/ (accessed December 24, 2010). Swot Analysis Of Pepsi Co. Strength Pepsi has a broader product line and outstanding reputation. Merger of Quaker Oats produced synergy across the board. Record revenues and increasing market share. Lack of capital constraints (availability of large free cash flow). Great brands, strong distribution, innovative capabilities   Number one maker of snacks, such as corn chips and potato chips PepsiCo sells three products through the same distribution channel.   For example, combining the production capabilities of Pepsi, Gatorade and Tropicana is a big opportunity to reduce costs, improve efficiency and smooth out the impact of seasonal fluctuations in demand for particular product. Weakness Pepsi hard to inspire vision and direction for large global company. Not all PepsiCo products bear the company name. PepsiCo is far away from leader Coca-cola in the international market demand is highly elastic. Opportunity Food division should expand internationally. Noncarbonated drinks are the fastest-growing part of the industry There are increasing trend toward healthy foods   Focus on most important customer trend Convenience. Threats FB industry is mature. Pepsi is blamed for pesticide residues in their products in one of their most promising emerging market e.g in India. Over 50 percent of the companys sales come from Frito-Lay; this is a threat if the market takes a downturn. PepsiCo now competes with Cadbury Schweppes, Coca-Cola, and Kraft foods (because of broader product line) which are well-run and financially sound competitors.   Size of company will demand a varied marketing program; Social, cultural, economic, political and governmental constrains. Strategies The purpose of the strategy is to increase the EPS by 15% per annum and increase PepsiCos stock price. There are two ways to increase the EPS, first is to increase the income and second to decrease the amount of stocks outstanding. To increase the income, there are Bases for Consumer Market Segmentation There are number of variables involved in  consumer market segmentation, alone and in combination. These variables are: à ¢Ã¢â€š ¬Ã‚ ¢ Geographic variables à ¢Ã¢â€š ¬Ã‚ ¢ Demographic variables à ¢Ã¢â€š ¬Ã‚ ¢ Psychographic variables à ¢Ã¢â€š ¬Ã‚ ¢ Behavioral variables Geographic Segmentation In geographical segmentation, market is divided into different geographical units like: Regions (by country, nation, state, neighborhood) à ¢Ã¢â€š ¬Ã‚ ¢ Population Density (Urban, suburban, rural) à ¢Ã¢â€š ¬Ã‚ ¢ City size (Size of area, population size and growth rate) à ¢Ã¢â€š ¬Ã‚ ¢ Climate (Regions having similar climate pattern) à ¢Ã¢â€š ¬Ã‚ ¢ Regions (by country, nation, state, neighborhood) à ¢Ã¢â€š ¬Ã‚ ¢ Population Density (Urban, suburban, rural) à ¢Ã¢â€š ¬Ã‚ ¢ City size (Size of area, population size and growth rate) à ¢Ã¢â€š ¬Ã‚ ¢ Climate (Regions having similar climate pattern) A company, either serving a few or all geographic segments, needs to put attention on variability of geographic needs and wants. After segmenting consumer market on geographic bases, companies localize their marketing efforts (product, advertising, promotion and sales efforts). Demographic Segmentation In demographic segmentation, market is divided into small segments based on demographic variables like: à ¢Ã¢â€š ¬Ã‚ ¢ Age à ¢Ã¢â€š ¬Ã‚ ¢ Gender à ¢Ã¢â€š ¬Ã‚ ¢ Income à ¢Ã¢â€š ¬Ã‚ ¢ Occupation à ¢Ã¢â€š ¬Ã‚ ¢ Education à ¢Ã¢â€š ¬Ã‚ ¢ Social Class à ¢Ã¢â€š ¬Ã‚ ¢ Generation à ¢Ã¢â€š ¬Ã‚ ¢ Family size à ¢Ã¢â€š ¬Ã‚ ¢ Family life cycle à ¢Ã¢â€š ¬Ã‚ ¢ Home Ownership à ¢Ã¢â€š ¬Ã‚ ¢ Religion à ¢Ã¢â€š ¬Ã‚ ¢ Ethnic group/Race à ¢Ã¢â€š ¬Ã‚ ¢ Nationality Demographic factors are most important factors for segmenting the customers groups. Consumer needs, wants, usage rate these all depend upon demographic variables. So, considering demographic factors, while defining marketing strategy, is crucial. Psychographic Segmentation In Psychographic Segmentation, segments are defined on the basis of social class, lifestyle and personality characteristics. Psychographic variables include: à ¢Ã¢â€š ¬Ã‚ ¢ Interests à ¢Ã¢â€š ¬Ã‚ ¢ Opinions à ¢Ã¢â€š ¬Ã‚ ¢ Personality à ¢Ã¢â€š ¬Ã‚ ¢ Self Image à ¢Ã¢â€š ¬Ã‚ ¢ Activities à ¢Ã¢â€š ¬Ã‚ ¢ Values à ¢Ã¢â€š ¬Ã‚ ¢ Attitudes A segment having demographically grouped consumers may have different psychographic characteristics. Behavioral Segmentation In this segmentation market is divided into segments based on consumer knowledge, attitude, use or response to product. Behavioral variables include: à ¢Ã¢â€š ¬Ã‚ ¢ Usage Rate à ¢Ã¢â€š ¬Ã‚ ¢ Product benefits à ¢Ã¢â€š ¬Ã‚ ¢ Brand Loyalty à ¢Ã¢â€š ¬Ã‚ ¢ Price Consciousness à ¢Ã¢â€š ¬Ã‚ ¢ Occasions (holidays like mothers day, New Year and Eid) à ¢Ã¢â€š ¬Ã‚ ¢ User Status (First Time, Regular or Potential) Behavioral segmentation is considered most favorable segmentation tool as it uses those variables that are closely related to the product itself. Bases for Business Market Segmentation Business market can be segmented on the bases consumer market variables but because of many inherent differences like à ¢Ã¢â€š ¬Ã‚ ¢ Businesses are few but purchase in bulk à ¢Ã¢â€š ¬Ã‚ ¢ Evaluate in depth à ¢Ã¢â€š ¬Ã‚ ¢ Joint decisions are made Business market might be segmented on the bases of following variables: à ¢Ã¢â€š ¬Ã‚ ¢ Company Size: what company sizes should we serve? à ¢Ã¢â€š ¬Ã‚ ¢ Industry: Which industry to serve? à ¢Ã¢â€š ¬Ã‚ ¢ Purchasing approaches: Purchasing-function organization, Nature of existing relationships, purchase policies and criteria. à ¢Ã¢â€š ¬Ã‚ ¢ Situational factors: seasonal trend, urgency: should serve companies needing quick order deliver, Order: focus on large orders or small. à ¢Ã¢â€š ¬Ã‚ ¢ Geographic: Regional industrial growth rate, Customer concentration, and international macroeconomic factors Marketing Mix Price, Place, Product and Promotion Remember that you are working with an existing company that has set objectives and missions. You will need to align your product to the companys objectives. Please be sure to include a sample of advertising (using a medium or media of your choice) which supports your plan. Sponsoring to different charity shows, arranging different musical concerts sponsor by Pepsi, awarding shows like best performance awards to different actors sponsor by Pepsi. It gives good impact on the peoples mind. I often seen that some cricket matches or sports sponsored by the Pepsi. Lot of ways which you can boost your product and give challenge to your competitor. In short I would like to give preference to advertise by media, because media is now everywhere, TV channels, Radios, Newspapers, Magazines and much more. YouTube is big bank and now few advertisement are on YouTube. Pepsi needs to introduce some of its new products and their advertisement on YouTube. Last night I listen some famous songs on YouTube and before to start song an advertisement of company was there, like Cashforphones.co.uk advertisement was on YouTube. Everyone is not visiting Pepsis website and everyone is not fully aware with the Pepsis products. Therefore there is need to give awareness to people during their activities, like during watching TV or sitting on internet, means we need to find the things in which people most frequently come and use and there we need to give advertisement of products. After get awareness of products people will automatically demand on selling points that we need Pepsis products. Retailers, wholesalers and everyone (supply chain) will maintain that new products at their locations because of public demand of that product. Conclusion The Pepsi-Cola drink was invented in 1898 and grew basically by following the Coca-Cola marketing, product, and distribution strategies. Like Coca-Cola it advertised as heavily as finances permitted, and was distributed through soda fountains and franchised bottlers. Assessing Pepsis marketing strategies; It is clear that Pepsi has made several right choices. With the existence of Coke, Pepsi took advantage of their late entry into the market by lowering their prices. Before it entered the international market, it first familiarized its customers with its product thoroughly in its home base. By the time Pepsi was ready to enter the international market, it had a good grasp of what its target audience really is. In conclusion, Pepsis marketing strategies, from past to present included: enhancing their distribution system, knowing the environment of the foreign market and finding the things their target buyers had in common, adding new innovations and products while improving the old products, imaginative advertising, use of advanced technology, assertive promotions , trendy, socially-aware campaigns, alliances with major corporations and expansion into other industries such as restaurants. Even Pepsis response. So, n effect , Coca- Colas massive fame has also rubbed off on its rival. It even isolated these two beverage companies from other soft drink brands.

Birth of a Nation Essay -- essays research papers

On March 3, 1915 the movie The Birth of a Nation was released at the Liberty Theatre in New York City. This film was financed, filmed, and released by the Epoch Producing Corporation of D.W. Griffith and Harry T. Aitken. It was one of the first films to ever use deep-focus shots, night photography, and to be explicitly controversial with the derogatory view of blacks.   Ã‚  Ã‚  Ã‚  Ã‚  Throughout the movie, the film justified the need of the KKK in order to keep social harmony among society after the Civil War. In the beginning, the Cameron family was depicted as loving family and the slaves were depicted as sensible and content beings during the slave period. The chaos and madness started after the civil war during the Reconstruction period. Blacks were then portrayed as animalistic savages that were oppressing the rights of the white people in the community and threatened their livelihood. So, African Americans could only be placed into two categories in this movie. They were either the faithful servant or the renegade whose objective was to intimidate and terrorize white people. The black slaves are shown as noble beings that defended their masters against other black people. However, the black people in congress are shown as arrogant and ignorant with no manners. This sort of subtly suggest that blacks proper role is to tend to the land and that they lack the sense and morals to be given them the same equality as a white person. If blacks were on the same le...

Alcohol on Academics :: essays research papers

Alcohol, when consumed in reason, can be fine. But when it is taken in great quantities it can be very detrimental to a student. Heather Wilson and Jeremy Foster wrote a perspective on drugs and alcohol in a book aimed to warn people about the dangers of alcohol and drugs. Here is there account. "During parents weekend, she, her roommate, and their parents went to her best friend's room and found her soaked in blood and tears on the dorm-room floor. Heather's friend had a history of depression, and the combination of this, a bottle of Jack Daniel's Black Label, and too much cold medicine left her ravaged and suicidal"(Kuhn 21). The girl in the story turned out to be ok. She had tried to slit her wrists the night before. The story went on to say that, "They found her in time to save her, but she will always carry the scars where she cut her wrists"(Kuhn 21). In this paper I intend to prove how alcohol is detrimental to college students. Our brain controls everything we do. Without it we wouldn't be able to perform the simplest of tasks It is one of if not the most important thing we have as a person. As a college student I rely heavily on my brain to help me with all of the assignments for my classes. But what if my brain didn't work properly? When alcohol is inputted into the brain, it induces many output actions such as; impaired judgment, extreme emotion, and slowed behavior (Alcohol and its effects). Not only are the short term effects enough to side track any academic student, but the long term effects could have serious implications on your life. Long-term effects include damage in cognitive behavior, difficulty in learning new material, deficits in abstraction, problem solving, and reduced visuospatial abilities (Alcohol and its effects). One of the long term effects listed was difficulty in learning. Now if you start drinking in high school, like most college aged students do, you already have a disadvantage against everyother person who choses not to drink. Researchers have found that the brains of alcoholics are smaller and have an increased number of brain tissue loss then a nonalcoholic(Alcohol and its effects). This would lead someone to believe that somebody who is the same age and does not drink would be faster and quicker in cognitive abilities(Alcohol and its effects).

Tribulations Of The Self (sociology) Essay -- Sociology Essays

What constitutes the 'tribulations of the self' in contemporary society, according to Anthony Giddens? Do you agree? Give reasons for your answer.This essay will seek an explanation of what constitutes the 'tribulations of the self' according to Anthony Giddens (1991). In the first part of this paper, I discuss some central ways language has been viewed focusing the review on social constructivist writings as well as those stemming from the study of human development. In the second part of this paper, I discuss data that leads to the reconsideration of aspects of the language - selfhood interface. I conclude by suggesting some future avenues of research.First the essay will outline the various tribulations that Giddens describes in 'Modernity and Self-identity' (1991).A tribulation of the self is a test or trial for the self, that involves some degree of severity. Many of these tribulations that Giddens outlines are to do with the anxieties brought about by different aspects of life and how the individual deals with them.The first tribulation that Giddens examines is the influence of risk and doubt. Feelings of anxiety arise when the individual doubts or takes risks. Such anxieties may be reduced by adhering to a faith or religion. Often these will dictate a certain lifestyle that either reduces doubt and risk or allows the individual to think about them less (Giddens, 1991). This was certainly the case in pre-modernity. Today more anxiety arises with the awareness that there are several possibilities and choices to do with decisions about life. Anxieties caused by risk may be more often caused by the risk calculations than the risks them selves (Giddens, 1991). Risk taking is an important part of life, people take risks every day and some become so much part of a routine that they appear no longer to be a risk. There are certain risks that are beyond our immediate control. Such as 'ecological disaster, nuclear war or the ravaging of humainity by as yet unanticipated scourges' (Giddens, 1991. p 183). Those who spend all their time worrying about such things are not considered normal yet they are sources of anxiety (Giddens, 1991). Among other things there is awarness of high consequence risks and the notion that 'things go wrong' (Giddens, 1991. P182) are going to cause anxiety in every day life. The next tribulation Giddens examines is 'ontological... ...or town. Through mediation we are informed of day to day events across the other side of the globe. According to Giddens (1991, p 188):'the appropriation of mediated information follows pre-established habits and obeys the principle of the avoidance of cognitive dissonance.' Most of the mediated information is accepted without question. In avoiding this questioning of the information one is remaining protected from the outside world and thus maintaining ontological security (Giddens, 1991). In this world we live in Giddens makes some direct comaprisons which are the root of tensions. The first dilemna is 'unification versus fragmentation'. Modernity fragments as well as unifying. In traditional society fragemntation was not seen as such a problem. Fragmentation of the self is the division of the self into several selves. This may come from different presentations of the self that may be used upon meeting with different people. Part of the problem that causes tension and anxiety is that a person maybe more aware of 'the debate over global warming that with why the tap in the kitchen leaks.' (Giddens, 1991, p189). Tasks at hand may be more obscure than large scale global events.

Melodrama in British Cinema Essay

In studying melodrama as a genre we can note that this term has a link to cinematic â€Å"realism†. The term realism is used by many writers as a basis to which other cinematic forms can be compared or contrasted. This also includes melodrama. Moreover, what may constitute realism is somewhat recognizably associated to its historical background. Hollywood refers to it is ‘relationship films’. One can define cinematic realism as being the presentation of â€Å"a coherent reality in which individual identity is clear and in which characters’ actions are goal-oriented, motivating a formulaic plot pattern.† (Byars 1991: 107) Moreover, this coherence is aimed at creating an image of [clearness], with the intention of presenting film not as a constructed product, but as a believable recording of things are (ibid. : 27) This type of mood in British film was shown in wartime productions. Christine Gledhill, in her prominent book Home is Where the Hear is (1987), establishes the link between melodrama and the bourgeois revolutions during the 18th century. Primarily, the plays were meant to entertain the aristocrat elite as manifested in their defined dialogue that portrays the standards and ideas of the upper class. Soon after, their has been a growing urban audience, categorized by the ‘middle class’ including the industrial working-class, who equally insisted on the same amount of entertainment which later paved the way to the realization of ‘folk’ art and other popular traditions such as â€Å"dumb show, pantomime, harlequinade, ballets, spectacles, acrobatics, clowning, busking, the exhibition of animals and freaks, and, above all, musical accompaniment and song† (Glendhill 1987) Antonia Lant, a renowned writer for Women’s roles in Cinema, once stated that modern-day critics advocate British cinema improved and made use of a new form of realism in order to â€Å"produce films without false emotion or sentimental heroics† (1991: 14). He further suggested that there has been a widespread perception that British thoughts and ideas could be expressed and represented only by realism (ibid. : 34)Melodrama has been an important subject for film and media studies since it deals primarily with ‘popular culture’. This focus on what is popular suited the theme of the film against more traditional academic views of ‘high culture’. This is also associated more with the feminine rather than masculine issues. That is why the term â€Å"melodramatic† is often used in abusive form for it may relate to a dramatic movie scene or behaviour in real life. The discussion of this genre’s relation with women will be further discussed in this write-up. Melodrama deal mainly with emotional conflict, much of it focused around family and sexual relationships. Since most of the elements of melodrama are presented in almost all cinematic genres, melodrama as a stand-out type of cinema is quite hard to define in precision and accuracy. To understand this fully, it can be divided into several sub-genres. Raymond Henry Williams, a Welsh academic, novelist and critic, classifies melodrama within the genre; the â€Å"earlier and always numerically common ‘costume epic’, people by pirates, bandits, soldiers, and ‘historical’ figures of all kinds† (1983: 16). Conversely, family melodrama and romance are sub-genres that can be considered in these films. The emblematic forms of this type of drama have been the issue in the analysis and understanding of film studies. In some aspect, this is because of the feminist criticism to ‘reclaim’ the area of ‘women films’ which was once neglected and given less emphasis. The reproachful usage of that term among the male-dominated ‘critical brotherhood’ which Haskell states refers to â€Å"a term used by primarily male academia, it infers that women’s experience and emotions are â€Å"of minor significance†Ã¢â‚¬  (1987: 154). The perspective that the body of melodrama solely focuses on the experience and intended for an audience of women has strongly been discounted in within the patriarchal set-up. Further to note that this type of genre which is intended for female audience is of significance to various writers. One of the major concerns â€Å"is whether the films expose the contradictions of masculinity, dominant male society (Gledhill 1987: 10) and women’s roles and places in the society, or if â€Å"they merely reinforce the dominant ideology† (Lehman 1980: 2.) Byars points out that the â€Å"struggle over [the production of] gender films† must be evaluated; it is not solely a way of showing discourse to the dominant ideology or its creation with the influential patriarchal system, â€Å"serving solely to reinforce patriarchal patterns† (1991: 6). With this, it can be said that gender in all common understanding is an area of discussion, not merely perceiving it as either conforming or deviating to dominant ideological standpoints. Melodrama â€Å"provides a significant index to cultural aspirations, dreams, and fantasies† (Landy 1991: 189) especially shown in the films made by Gainsborough, a British film studio, where it is noted that they particularly â€Å"constitute a unique contribution to women’s representation† further stating that they also â€Å"touched on everyday conflicts concerning women’s experience† (ibid. : 195). Writer and researcher Marcia Landy also expressed on the manner with which â€Å"the form of the melodrama costume allows the expression of ideas that could not otherwise be raised in a cinema context. † (1991: 196) In a quote she made from Harper that says that the films’ â€Å"popularity can be in part explained by their representation of a female sexuality denied expression through conventional social forms and signifying systems† (Landy 1991: 196). Landy is noted for her work that discusses about historical films, films of empire, war films, melodrama, comedy, science fiction and social problem films; and changing attitudes towards class, national identity, sexuality, and gender (Princeton University Press). Although the portrayal of women in the movies are those that involved â€Å"rebellious females,† â€Å"conflicts over class and status, and, above all, the quest of the female characters for adventure† (Landy 1991: 196); it is also in these films that women are seen to be divided and bear clashes with one another. On the other hand, Landy generalizes that the men are oftentimes portrayed as antagonistic, cruel, or domineering. Women in Britain during those times were faced with various environmental factors that somehow contributed to the inspiration of the melodramatic films. Such factors are the employment of women where they were engaged in occupations ranging from factory and white-collar work (Bruley 1999: 101-102). Also, there has been some suggestions that although women did not gain a simplistic â€Å"liberation as a result of this work, a greater degree of liberation was achieved (ibid. : 93). Writer, Sue Bruley, further asserts that during this period sexuality became much more evident. Divorce was also an important issue; the hardships in this historical perspective suggested that women felt â€Å"a kind of yearning, a moment when [they] were desirous of greater freedom† (1996: 91) but unfortunately unable to satisfy. â€Å"There was however a large rise in the divorce rate at the end of the war† (Summerfield 1995: 314). European melodrama is concerned with expressing the struggles involving class, race, and gender issues. Melodrama has always appealed to the broad and diverse audiences, extending from the lower classes to all sectors of the middle class, and other times even the members of the aristocracy. On the contrary, as Sergej Baluchatyj implies, it invariably works with â€Å"any group of spectators whose hearts are open to such affecting emotional experience. † (Baluchatyj:00) He further adds, that such primitive spectators, constitute an extremely broad group, even their range of emotions is limited. Due to its wholesome aesthetic appeal as well as its origins in the â€Å"illegitimate† theater of post revolutionary France, melodrama is widely considered an inherent democratic genre (Gledhill 1987). Melodrama served as the genre of choice of the historical voiceless and with that has been the tool used to discuss problems involving class conflicts. It was also a diversion to the people to be entertained despite the chaos such as the economic problems of the Depression and other social conflicts. Like class, race, and ethnicity, gender also played role in the establishment of melodrama as a genre. Although it is said that melodrama must not often be related to a woman genre, but the centrality of emotion and feeling as shown for moral value continue to tie melodrama to the feminine realm. We may then be able to conclude that melodrama can be perceived as a genre vulnerable to breaking codes – not only of gender or sexual orientation, but also of ethnicity and social class. This has served as way for women to freely express emotions that are not privileged for the male counterpart. In conclusion, the decline of British melodrama has affected women in the sense that their once dominated genre no longer became the avenue where they can portray their dreams and aspirations. The statement of Landy suggested that the films were able to function as escapism; however they can still capture the â€Å"everyday conflicts concerning women’s experiences† (1991: 195). One major criterion of melodrama is on how the twist of the story and the ending would go. For the American cinema it revolves around a ‘happy ending’ in comparison to Europeans who are perceived to be ‘over sentimental’. The Japanese and Chinese melodrama projects their strict codes of honor and with the inevitability of defeat and destruction, in contrast to the ‘bittersweet’ taste of the Austrian stories. In Britain, however, there seem to be some ‘repressed emotion’ that lead to a sudden outburst from the usual restrained characters. But in the most basic level, melodrama is mainly concerned with only two features: expressive style, and concern in personal relationships. Melodrama is further considered as a form of facilitating the recognition of contemporary issues in most of their films. Overall, Landy’s other statement says that the narratives involved conflicts over class, status, and above all, the quest of the female characters for adventure (ibid. : 196). The melodrama films encompass conflicts on status, gender, and other social issues and thus this is a way of viewing the events in ones life through film. The dominant feeling of feeling of earlier times that marriage is more of exploitation than equality is very well represented in the melodramatic films that in some way they acquired the feeling of vindication just by knowing that filmmakers understand their predicament. To show that marriage is a thing to be escaped from, and avoided by the inexperienced. This movie theme can be perceived as link to the present discourse of divorce and the probability of women to gain independence. At that time British women are not privileged of a vote. Once they get married, their legal personalities were assumed into that of their husbands. Not many received education, and they were discriminated against and were underpaid in their workplace. All these contributed to the longing of wanting to be heard. Ironically in some cases, the show of emotions is restricted while they go about their daily lives. The cinema is then a way for all of these to surface. The culminating emotion that is normally felt in melodramatic movies is the one with a happy-ending especially to the romance narrative, wherein women are given the hope to strive for another day. It is not always hardships that they experience during those times, but since there is a great divide between the places of women and men in the society that these movies provided a channel for women to relay their circumstances. In some extent, these types of movies go beyond entertainment. They also played a role in the shaping of ones culture.

Pragmatic Ways To Prevent Road Crashes

Driving may be the most dangerous activity with which we are involved. Government estimated the death of 4,000 people and injury of 5000 per annum but according to study of WHO in 2009 the yearly death is more than 20,000. Worldwide, the number of people killed in road traffic accident each year is estimated at almost 1. 2 million, while the number injured could be as high as 50 million. Road traffic injuries constitute a major public health and development crisis, and are predicted to increase manifold gradually.With the number of vehicles rapidly rising in developing countries, road accident is quickly worsening in low and middle-income countries and is on its way to becoming the third leading cause of death and disabilities as epidemic by the year 2020 (WHO 2000) after two deadly diseases Ischaemic heart disease and Unipolar major depression. The total number of road traffic deaths worldwide and injuries is forecast to rise by some 65% between 2000 and 2020, and in least developed and developing countries deaths are expected to increase by as much as 80%.Another statistics revealed that Bangladesh has one of the highest fatality rates internationally in road accidents, over 100 deaths per 10,000 motor vehicles. Some US government departments campaign in 1997, encouraging the removal of the word â€Å"accident† from the traffic management vocabulary and suggested replacing it with the word â€Å"crash. † Because â€Å"Motor vehicle crashes and injuries are predictable, preventable events. Continued use of the word â€Å"accident† promotes the concept that these events are outside of human influence or control. In fact, they are predictable results of specific actions†.â€Å"We can identify their causes and take action to avoid them. These are not ’acts of God,’ but predictable results of the laws of physics†. The profiles of fatal road accidents or crush are, – fatal accidents mainly occur on national hi ghways; predominantly involve vehicles hitting pedestrians. The highest number of fatal accidents by far involve heavy vehicles like buses, minibuses and Trucks). The highest number of fatalities per accident occurs when vehicles collide head on and killed predominantly young persons.The causes of Road accident are identified from the studies are 1.  reckless driving; 2. over- speeding; 3. over- loading; 4. vehicular defects; 5. lack of knowledge and consciousness of the road users; 6. hazardous roads & road environments; 7. lack of training to the drivers; 8. lack of training of maintenance of vehicles; 9. poor implementation of Traffic rules & regulations; 10. driving under influence of alcohol, drugs etc. ; 11. Non use of helmets, seat belts etc. ; 12. walk on the roads instead of using the footpath; 13. cross the road without using the foot over bridge; 14. drive the vehicles by helpers instead of Drivers; 15.  illegal competition to overtake the vehicle. Studies showed that human behavioral factors collectively represent the main cause of three out of five road traffic crashes, and contribute to the cause in most remaining cases.Here importance should be given on human behavior from both vehicle operators and users aspects. Interestingly, in all cases people use to blame anyone of participants in the incident. Drivers could be rated as either ‘to blame’, ‘at least partly to blame’, or ‘not to blame’ in any given accident. But there were also many other reasons of accident like  -unforeseen mechanical failure etc. Bangladesh has lack of policy formulation and lack effective vehicle monitoring authority and enforcement forces.Due to lack of vehicle monitoring and regular vehicle maintenance unsafe vehicles run on the roads. Besides poor enforcements of traffic and highway regulations and lack of strength of enforcement authorities are considerably â€Å"promoting† traffic accidents. Various research findin gs have presented strong evidence of an association between traffic conditions and crash probability. For example, vehicle speed has been associated with crashes in numerous studies.The variability in speed and car density increases the likelihood of a crash increases. A higher crash frequency was observed during the peak period and, counter intuitively, with normal weather conditions. The best option to reduce crashes and their side effects has recently prompted research for proactive approaches in order to avoid crash occurrence in the first place. One of the most promising options gaining wide acceptance in recent years is the concept of detecting crash-prone traffic conditions and warning drivers when the likelihood of a crash is high in order to increase their attentiveness, thereby reducing the number of crashes.The study and evidence suggests that when driver attentiveness increases, crashes decline in spite of poor driving and environmental conditions. The measures recommend ed throughout the world are: 1. avoid reckless driving, over speeding and over loading, 2. defective vehicles can not be derived; 2. provide adequate training to drivers and pedestrians; 3. roads should be properly constructed & maintained; 4. strong implementation of traffic rules & regulations; 5. pedestrians have to use the footpath instead of walking on the road; 6. safe driving without having alcohol, drugs etc. must be ensured; 7.Use foot over bridge or zebra crossing while passing the road;. 8. Utilize helmets, seat belts, etc. ; 9. 100% concentration is required while driving the Vehicle etc and 10. Massive awareness campaigns for public awareness of the road safety. The awareness and training of all participants can reduce road crush to a significant numbers. It is possible through education of pedestrians, particularly children, women, aged on safe practices when near the road. The education of drivers, particularly heavy vehicle drivers, about road rules and safe driving practices is a must for a country like Bangladesh.The enforcement of laws is very poor in our country. An increased enforcement of Regulations regarding unsafe vehicle condition and others are demand of the day. The increased enforcement of law and regulations regarding reckless or dangerous driving is a must for Bangladesh. One the other hand, rationalization of inappropriate activities on, adjacent to or near the road is crying need of the time. Roads and highways are use for Bazar, parking, cross road passing and use of highways by slow moving vehicles creates risk of accidents. There must be provision of facility where appropriate for conflicting road uses.Improvements of narrow and deteriorated bridges, culverts and lanes in the highways are a must. The appropriate provision of road signs and pavement markings throughout the network, and removal of any obstruction to the placement and effective vehicle regulation is very essential for all roads of the country. The road infrastr uctures need safety audit and safety conscious planning of new road may be taken immediately. A small changes or improvements in road layout and use of roundabouts and treatments of roadway shoulders can improve road efficiency. The Intersection designs of flaring, channelization, traffic islands etc.  may be incorporated and provision for and augmentation of adequate pedestrian facilities.Treatments of roadside hazards lie trees, ditches, other fixed objects like electric pools, Gas meter /stations should be well planned to avoid obstruction on the road. There may be provision of special facilities for non-motorised vehicles and designated truck/bus lanes and installation of delineation devices (lane markings, guide posts, chevrons) to facilitate and guide traffic movements. Control device for over speeding and dangerous undesirable overtaking including traffic calming measures.Compulsory helmet use for motorcyclists and effective enforcement of laws and sanctions against alcohol impaired drivers and compulsory use of seatbelts by motor vehicle operators and car occupants including child should be effectively enforced. Bangladesh has a moderately written Motor Vehicle Ordinance 1983 providing for non-bailable detention and capital punishment for reckless driving and silent killings on the roads. Such law is not only for punishment of offender drivers but it should be a regulatory law for providing safe road but unfortunately the law is perceived for punishment of drivers.Currently drivers are tried under Sections 304 (A), 304 (B) and 279, all bailable. While one can be given five years under the first section, the offenders can be awarded the highest three years’ jail in the remaining two sections. The civil society and some organizations campaigning for safe road if fact also demanding amendment of the Criminal Procedure Code (CrPC) and the Penal Code as well as Motor vehicle Act to penalise the rash drivers of motor vehicles to ensure road safety i n the country and to enhance the road crush as offence for capital punishment without considering other major factors of road crush.The proposed amendment to the section 304 (A) says, â€Å"Whoever causes the death of any person by doing any rash or negligent act not amounting to culpable homicide shall be punished with imprisonment of either description for a term which may extend to five years to 10 years with fine or both. † â€Å"Whoever causes the death of any person, by rash or negligent driving of any vehicle or riding on any public way, not amounting to culpable homicide shall be punished with imprisonment of either description for a term which may extend to two years to seven years with fine or both,† according to the proposed amended section of 304 (B) of the penal code.The proposed amendment to the section 338 (A) says, â€Å"Whoever causes grievous injury to any person by driving any vehicle or riding on any public way so rashly or negligently as to endang er human life or the personal safety of others shall be punished with imprisonment of either description for a term which may extend to one years to five years with fine or both. † Some time police use to file case against drivers under penal code section 302,whichis non bailable and can fetch the death penalty.On the other hand, the Truck drivers association demanded that no case be filed against drivers under Section 302. Driver should not face charges of intentional killing for all the accidents those may be also â€Å"accidental† killing. Drivers have taken one of the riskiest professions to serve the society. The question of professional immunity for unintentional killing is a major concern for drivers.They should be the right of defending themselves for unintentional killing or death for the mistake of victim or defective road or transport etc. The director of Accident Research Institute (ARI) of Bangladesh University of Engineering and Technology (BUET) has the o bservation that â€Å"Can we not term it an intentional offence when a driver hits the road with an unfit vehicle, violates traffic rules, like crossing speed limits, changing lanes abruptly, overtaking other vehicles frequently, resulting in deaths?†A road traffic crash results from a combination of factors related to the components of the system comprising roads, the environment, vehicles and road users, and the way they interact. Identifying the risk factors that contribute to road traffic crashes is important in identifying interventions that can reduce the risk associated with those factors A mere increase of punishments of drivers for all kind of accident cannot serve the purpose of safe journey in the road.The global policy is prevention of road crush not the punishment of drivers, one of the road users. Our problem is failure to implementation of the laws. This is an inefficiency of management. Rather, we should have policy of safer people, safer roads, safer vehicles through improvement of safety measures and proper education to all road users including drivers and implementation of existing laws. Pragmatic Ways to Prevent Road Crashes Driving may be the most dangerous activity with which we are involved. Government estimated the death of 4,000 people and injury of 5000 per annum but according to study of WHO in 2009 the yearly death is more than 20,000. Worldwide, the number of people killed in road traffic accident each year is estimated at almost 1.2 million, while the number injured could be as high as 50 million.Road traffic injuries constitute a major public health and development crisis, and are predicted to increase manifold gradually. With the number of vehicles rapidly rising in developing countries, road accident is quickly worsening in low and middle-income countries and is on its way to becoming the third leading cause of death and disabilities as epidemic by the year 2020 (WHO 2000) after two deadly diseases Ischaemic heart disease and Unipolar major depression. The total number of road traffic deaths worldwide and injuries is forecast to rise by some 65% between 2000 and 2020, and in least developed and developing countries deaths are expected to increase by as much as 80%.Another statistics revealed that Bangladesh has one of the highest fatality rates internationally in road accidents, over 100 deaths per 10,000 motor vehicles.Some US government departments campaign in 1997, encouraging the removal of the word â€Å"accident† from the traffic management vocabulary and suggested replacing it with the word â€Å"crash.† Because â€Å"Motor vehicle crashes and injuries are predictable, preventable events. Continued use of the word â€Å"accident† promotes the concept that these events are outside of human influence or control. In fact, they are predictable results of specific actions†. â€Å"We can identify their causes and take action to avoid them. These are not ’acts of God,’ but predictable results of the laws of physics†.The profiles of fatal road accidents or crush are, – fatal accidents mainly occur on national highw ays; predominantly involve vehicles hitting pedestrians. The highest number of fatal accidents by far involve heavy vehicles like buses, minibuses and Trucks). The highest number of fatalities per accident occurs when vehicles collide head on and killed predominantly young persons.The causes of Road accident are identified from the studies are 1. reckless driving; 2. over- speeding; 3. over- loading; 4. vehicular defects; 5. lack of knowledge and consciousness of the road users; 6. hazardous roads & road environments; 7. lack of training to the drivers; 8. lack of training of maintenance of vehicles; 9. poor implementation of Traffic rules & regulations; 10.driving under influence of alcohol, drugs etc.; 11. Non use of helmets, seat belts etc.; 12. walk on the roads instead of using the footpath; 13. cross the road without using the foot over bridge; 14. drive the vehicles by helpers instead of Drivers; 15. illegal competition to overtake the vehicle.Studies showed that human behavi oral factors collectively represent the main cause of three out of five road traffic crashes, and contribute to the cause in most remaining cases. Here importance should be given on human behavior from both vehicle operators and users aspects. Interestingly, in all cases people use to blame anyone of participants in the incident. Drivers could be rated as either ‘to blame’, ‘at least partly to blame’, or ‘not to blame’ in any given accident. But there were also many other reasons of accident like  -unforeseen mechanical failure etc.Bangladesh has lack of policy formulation and lack effective vehicle monitoring authority and enforcement forces. Due to lack of vehicle monitoring and regular vehicle maintenance unsafe vehicles run on the roads. Besides poor enforcements of traffic and highway regulations and lack of strength of enforcement authorities are considerably â€Å"promoting† traffic accidents.Various research findings have prese nted strong evidence of an association between traffic conditions and crash probability. For example, vehicle speed has been associated with crashes in numerous studies. The variability in speed and car density increases the likelihood of a crash increases. A higher crash frequency was observed during the peak period and, counter intuitively, with normal weather conditions.The best option to reduce crashes and their side effects has recently prompted research for proactive approaches in order to avoid crash occurrence in the first place. One of the most promising options gaining wide acceptance in recent years is the concept of detecting crash-prone traffic conditions and warning drivers when the likelihood of a crash is high in order to increase their attentiveness, thereby reducing the number of crashes. The study and evidence suggests that when driver attentiveness increases, crashes decline in spite of poor driving and environmental conditions.The measures recommended throughout the world are: 1. avoid reckless driving, over speeding and over loading, 2. defective vehicles can not be derived; 2. provide adequate training to drivers and pedestrians; 3. roads should be properly constructed & maintained; 4. strong implementation of traffic rules & regulations; 5. pedestrians have to use the footpath instead of walking on the road; 6. safe driving without having alcohol, drugs etc. must be ensured; 7. Use foot over bridge or zebra crossing while passing the road;.8. Utilize helmets, seat belts, etc.; 9. 100% concentration is required while driving the Vehicle etc and 10. Massive awareness campaigns  for public awareness of the road safety.The awareness and training of all participants can reduce road crush to a significant numbers. It is possible through education of pedestrians, particularly children, women, aged on safe practices when near the road. The education of drivers, particularly heavy vehicle drivers, about road rules and safe driving practices is a must for a country like Bangladesh.The enforcement of laws is very poor in our country. An increased enforcement of Regulations regarding unsafe vehicle condition and others are demand of the day. The increased enforcement of law and regulations regarding reckless or dangerous driving is a must for Bangladesh.One the other hand, rationalization of inappropriate activities on, adjacent to or near the road is crying need of the time. Roads and highways are use for Bazar, parking, cross road passing and use of highways by slow moving vehicles creates risk of accidents. There must be provision of facility where appropriate for conflicting road uses. Improvements of narrow and deteriorated bridges, culverts and lanes in the highways are a must.The appropriate provision of road signs and pavement markings throughout the network, and removal of any obstruction to the placement and effective vehicle regulation is very essential for all roads of the country.The road infrastructures need s afety audit and safety conscious planning of new road may be taken immediately. A small changes or improvements in road layout and use of roundabouts and treatments of roadway shoulders can improve road efficiency. The Intersection designs of flaring, channelization, traffic islands etc. may be incorporated and provision for and augmentation of adequate pedestrian facilities. Treatments of roadside hazards lie trees, ditches, other fixed objects like electric pools, Gas meter /stations should be well planned to avoid obstruction on the road.There may be provision of special facilities for non-motorised vehicles and designated truck/bus lanes and installation of delineation devices (lane  markings, guide posts, chevrons) to facilitate and guide traffic movements. Control device for over speeding and dangerous undesirable overtaking including traffic calming measures. Compulsory helmet use for motorcyclists and effective enforcement of laws and sanctions against alcohol impaired dri vers and compulsory use of seatbelts by motor vehicle operators and car occupants including child should be effectively enforced.Bangladesh has a moderately written Motor Vehicle Ordinance 1983 providing for non-bailable detention and capital punishment for reckless driving and silent killings on the roads. Such law is not only for punishment of offender drivers but it should be a regulatory law for providing safe road but unfortunately the law is perceived for punishment of drivers.Currently drivers are tried under Sections 304 (A), 304 (B) and 279, all bailable. While one can be given five years under the first section, the offenders can be awarded the highest three years’ jail in the remaining two sections.The civil society and some organizations campaigning for safe road if fact also demanding amendment of the Criminal Procedure Code (CrPC) and the Penal Code as well as Motor vehicle Act to penalise the rash drivers of motor vehicles to ensure road safety in the country a nd to enhance the road crush as offence for capital punishment without considering other major factors of road crush.The proposed amendment to the section 304 (A) says, â€Å"Whoever causes the death of any person by doing any rash or negligent act not amounting to culpable homicide shall be punished with imprisonment of either description for a term which may extend to five years to 10 years with fine or both.† â€Å"Whoever causes the death of any person, by rash or negligent driving of any vehicle or riding on any public way, not amounting to culpable homicide shall be punished with imprisonment of either description for a term which may extend to two years to seven years with fine or both,† according to the proposed amended section of 304 (B) of the penal code.The proposed amendment to the section 338 (A) says, â€Å"Whoever causes grievous injury to any person by  driving any vehicle or riding on any public way so rashly or negligently as to endanger human life or the personal safety of others shall be punished with imprisonment of either description for a term which may extend to one years to five years with fine or both.† Some time police use to file case against drivers under penal code section 302,whichis non bailable and can fetch the death penalty. On the other hand, the Truck drivers association demanded that no case be filed against drivers under Section 302. Driver should not face charges of intentional killing for all the accidents those may be also â€Å"accidental† killing.Drivers have taken one of the riskiest professions to serve the society. The question of professional immunity for unintentional killing is a major concern for drivers. They should be the right of defending themselves for unintentional killing or death for the mistake of victim or defective road or transport etc.The director of Accident Research Institute (ARI) of Bangladesh University of Engineering and Technology (BUET) has the observation tha t â€Å"Can we not term it an intentional offence when a driver hits the road with an unfit vehicle, violates traffic rules, like crossing speed limits, changing lanes abruptly, overtaking other vehicles frequently, resulting in deaths?†A road traffic crash results from a combination of factors related to the components of the system comprising roads, the environment, vehicles and road users, and the way they interact. Identifying the risk factors that contribute to road traffic crashes is important in identifying interventions that can reduce the risk associated with those factorsA mere increase of punishments of drivers for all kind of accident cannot serve the purpose of safe journey in the road. The global policy is prevention of road crush not the punishment of drivers, one of the road users. Our problem is failure to implementation of the laws. This is an inefficiency of management. Rather, we should have policy of safer people, safer roads, safer vehicles through impro vement of safety measures and proper education to all road users including drivers and implementation of existing laws.